As a Creative Director with Fox Hammer Media, I specialize in creating compelling brand stories for some of the world’s most renowned professional sports franchises through visual marketing. I also provide direction and mentorship to designers to help them grow in a supportive environment. Additionally, I manage client relations, projects, and processes.
For more than a decade, I've worked with a diverse range of clients, teams, and industries. My colleagues and clients describe me as a conceptual, detail-oriented, trend-conscious, and visionary creative. From small-budget projects to million-dollar campaigns, I've designed and led the production of websites, apps, interactive consumer experiences, retail environments, and social media campaigns. I believe in giving every brand the opportunity to shine and take personal pride in contributing to their success.
When I'm not working, I'm busy being in bands, making art, hanging out with my chihuahuas, collecting retro video games, traveling, and exploring the Sonoran Desert with my partner.
SERVICES
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From in-game graphics to season look and feel, the sports content I produce with Fox Hammer Media is always dynamic and on-trend. A few of my favorite accounts include New York Rangers, New York Yankees, and Stewart-Haas Racing.
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I've played a part in creating timeless and memorable experiences with some of the world's greatest brands – physical builds, environmental graphics, and retail experiences.
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A visual brand is more than just a logo. I can help take your brand's identity and story and transform it into a visual representation that will evoke emotion and trust in your consumers.
PROCESS
DISCOVERY
I get to know your brand and take a pulse on it's identity, strengths, and strategy, in order to determine the best approach for your project. I’ll also connect with your brand’s creative team, social media team, or marketing team to learn how we can collaborate best. Don’t have any of those? I can guide you through the creative process as we go.
DESIGN
Now that I know what we need, I start bringing your vision to life. Be it a total rebrand, a campaign or season look & feel, or some one-off content, I have my eye on both creativity, budget, and timelines. When needed, I tap into my personal network of talented designers, 2D & 3D animators, and illustrators to push your brand or project to another level.
IMPLEMENTATION
With the creative work wrapped up, I’ll pass along your final assets in print and web-ready formats. For clients with ongoing live game coverage or content creation, we’ll collaborate on a content schedule (I’ve been told I was a project manager in a past life), so we can custom-build graphics as games are happening.
BRAND EXPERIENCE
2K Games, Aloft, Armour, Bacardi, Briggs & Stratton, CBS, Chicago Theater, Cisco, Cleveland Browns, Copenhagen, Door County, Dow Chemical, FIFA, Hacienda Brewing Company, HBO, Indian Motorcycles, Kronos Foods, Las Vegas Aces, Madison Square Garden, Marlboro, Master Lock, Manpower Group, Microsoft, Miller Electric, NASCAR, Nestlé, NFL, NHL, New York Rangers, New York Yankees, Quad Graphics, SUNY, Standard Furniture, Stewart-Haas Racing, Under Armour, Visa, Xfinity, XFL (and more)
© Josh Paynter
payntercreative@gmail.com