As a creative professional, one must understand the passionate nature of Rangers fans and the need for exceptional creative to capture their attention. During my time with Fox Hammer Media, working directly with the New York Rangers social marketing team, I have had the privilege of sharing in the thought and visuals behind several seasons of content.
Our collaboration has helped the Rangers' social media presence evolve from a storied legacy to a future of modern greatness. By capturing the essence of the elite play of the team itself, we've helped move the needle towards a new era of Rangers' social media presence, culminating in 2022 with the Rangers having the highest social post valuation in the NHL.