Working directly with the internal New York Yankees social marketing team to establish creative direction for in-game seasonal looks. The 2020-21 look evokes a grittiness unique to the Bronx by layering distressed textures, and utilizing hand rendered type as well as water color and dry brush painting. The objective was to celebrate the players and their personalities a bit more than previous years with a much more “artistic” approach to designs. Tactics include game day lineups, homeruns, strikeouts, milestones, box scores, wallpapers, and many more. All custom graphics are built within minutes, using live photography and stats in real-time.
Agency: Fox Hammer Media