A team of multiple disciplines was responsible for creating hundreds of design tactics for the Visa sponsorship of the Winter Olympic games in PyeongChang, South Korea. Tactics included wall wraps, sculptural installations, digital, ceiling banners, customer service booths, packaging as well as the interior for Visa’s temporary office near the coastal cluster. All approved creative was vetted through Visa, the Korean Olympic Committee, as well as the athletes featured in artwork.
Agency: GMR Marketing